Jibunu Rebrand & Website Design
2024
#Brand Identity
#Logo Design
#Website Design
Jibunu is a company that specializes in marketing and research technology. They offer a range of solutions, from simple research to more complex tasks like conjoint shelf sets and gamification. Jibunu focuses on enhancing the respondent experience and meeting researchers' needs through its flexible data collection methods and seamless technology integration.
In this project, I collaborated closely with our creative director to create a new identity that empowers the team to effectively communicate their story and capabilities, and advancing their mission to optimize market research. The deliverables include developing logos, enhancing their brand identity, and building a unique website that reflects professionalism and ownership.
The brand concept seamlessly incorporates a check mark into the Jibunu company name — a nod to the check mark as a common survey element — and, more importantly, a reflection of the confidence and simplicity that comes from working with their team. The distinctive mark is made from the ‘J’ and the ‘dot,’ which can stand alone as their branded checkmark, or bridge into the lowercase ‘i’ to spell out the full company name. The color palette is professional yet vibrant. The geometric motif is derived from form fields or other survey interface elements and helps to “loosen our tie” by incorporating the colorful secondary palette.
OLD
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NEW
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