The brand concept seamlessly incorporates a check mark into the Jibunu company name — a nod to the check mark as a common survey element — and, more importantly, a reflection of the confidence and simplicity that comes from working with their team. The distinctive mark is made from the ‘J’ and the ‘dot,’ which can stand alone as their branded checkmark, or bridge into the lowercase ‘i’ to spell out the full company name. The color palette is professional yet vibrant. The geometric motif is derived from form fields or other survey interface elements and helps to “loosen our tie” by incorporating the colorful secondary palette.